New York Times Square 2014 New Year’s Eve Celebration:
1 Billion Viewers around World Will Watch
TOSHIBA VISION Times Square
December 27, 2013
Toshiba will liven up the global countdown event as the official sponsor for the Times Square New Year’s Eve Celebration.The iconic 60- second countdown to midnight will be enhanced by audio and pyrotechnic effects on the TOSHIBA VISION screen, located directly below the world famous Times Square New Year’s Eve Ball.
For this year’s New Year countdown, from 6 p.m. to 12:15 a.m. EST, all eyes will be on the TOSHIBA VISION screen atop One Times Square and six mobile LED screens throughout Times Square. The screens will feature New Year’s Eve content and entertainment for the more than one million-plus expected revelers including hourly practice countdowns, live and prerecorded video clips of musical performances from Miley Cyrus, Macklemore, Blondie, and Icona Pop, revelers, celebrities, as well as the Toshiba Hourly Countdown sponsor’s content every hour, and even a special New Year’s greeting in collaboration with NASA and other New Year’s Eve excitements.
“Countdown to 2014” in 16 cities worldwide to be celebrated on
TOSHIBA VISION screens
Times Square New Year’s Eve Celebrations
This countdown event is the biggest in the world, with over a million people gathering in Times Square and a television audience around the globe of more than a billion. One Times Square, where TOSHIBA VISION is installed, is the stage for the famed “ball drop,” where a crystal time ball descends in 60 seconds, starting at 11:59p.m. EST. Simultaneously, TOSHIBA VISION will be hosting the traditional 60-second countdown.
The 1-million-strong crowd gathered at Times Square will chant out the countdown in a deafening roar, climaxing with confetti exploding into the air. The partygoers will embrace each other as “Happy New Year” appears on the screen with the final “0” of the countdown, their celebrating voices ringing out all over New York to welcome the New Year.
Prominently positioned below the world-famous New Year countdown ball in New York City’s Times Square business and entertainment district, Toshiba’s massive dual LED signboards, known collectively as “TOSHIBA VISION,” serve a variety of promotional and public-service functions. In addition to illuminating the annual New Year countdown for upwards of 1 billion celebrants worldwide, the Interlocking System connects both boards in brilliant seasonal displays and animated sporting events. From atop One Times Square Building, one of the most valuable advertising locations in the world, TOSHIBA VISION ensures superb domestic and international media exposure, providing the Toshiba brand with unrivalled quantitative and qualitative promotional benefits.
Related links:
TOSHIBA VISION New York New Year Countdown special site
The special website will be launched on December 28.
2014 New Year’s Eve live broadcast
You can also enjoy live broadcasts streaming the countdown events.
Live stream broadcast: Tuesday, December 31, 2013 5:55p.m. EST – Wednesday, January 1, 2014 12:15a.m. EST
Times Square Ball App
Times Square Ball App for Apple and Android devices allows users to participate in the New Year’s Eve party. Users can watch live streaming of the events in Times Square leading up to New Year’s Eve and throughout the year as well as the highlight promo and other exclusive video content.
Watch live video of the countdown, as well as year-round TOSHIBA VISION content.
The official site of Times Square
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