Big news if you love Naples as much as I do, because something really special just opened its doors. The Olde Naples Hotel officially launches today on Third Street South, and honestly, this is one of the most anticipated openings we’ve seen on Florida’s Gulf Coast in a long time. There’s something about Naples that already feels like a dream, but when a property like this comes in and elevates the entire experience, it gets people talking for all the right reasons.
Set right in the heart of everything, this 109-room luxury boutique hotel is exactly where you want to be. You’re just steps from the charm and energy of Third Street South and only one block from the beach. That means mornings can start with coffee and a walk by the water, afternoons can be spent shopping or dining nearby, and evenings feel effortless without ever needing to get in a car. That kind of location in Naples is gold, and it’s a big part of what makes this opening such a standout.
The hotel is part of Opal Collection, which, if you follow travel at all, you already know is a name that carries weight. They were recently recognized among Travel + Leisure’s Top 25 Best Hotel Portfolios in the 2025 World’s Best Awards, and that kind of recognition doesn’t happen by accident. It shows in the details, the service, and the overall experience guests can expect. Pair that with design by the global firm Hart Howerton, and you already know this isn’t just another pretty place to stay. It’s been thoughtfully created from the ground up.
What I love most is that this isn’t just a new hotel dropped into Naples without context. It actually draws inspiration from the original Naples Hotel that was built on this very site back in 1889. That history matters, and you can feel it in the way the property has been reimagined. It’s modern, yes, but it still carries that sense of place and tradition that makes Old Naples so special. It feels like a natural extension of the neighborhood rather than something that disrupts it.
Walking through the property, everything feels intentionally designed to create a flow between relaxation and connection. The landscaped courtyard is the kind of space you’ll want to linger in, whether you’re starting your day slowly or unwinding after being out and about. Then there’s the rooftop pool, which, let’s be honest, is always a highlight. It gives you that elevated perspective of Naples while still feeling intimate and inviting. It’s not over-the-top flashy. It’s just done right.
The dining space is another standout, designed to feel beautiful but approachable. It’s the kind of place where you can settle in for a long meal or just stop by for a drink and end up staying longer than planned. That’s really the overall vibe here. Nothing feels forced. It’s easy, comfortable luxury, which is exactly what Naples does best.
Even though it’s newly built, the hotel stays true to the scale and character of Old Naples. That’s not always easy to pull off, but here it works. The architecture, the layout, and even the pacing of the spaces all feel aligned with the neighborhood. It doesn’t feel like a resort that could be anywhere. It feels like Naples, through and through.
Now let’s talk about pricing, because I know that’s always part of the conversation. Rates start at $399 per night, which, for this level of luxury in this location, is actually pretty competitive. And if you’re thinking about planning a trip soon, they’re celebrating the opening with a “Grand Olde Opening Offer” that gives you up to 30% off select room types when you book a stay of three nights or more for arrivals starting in June. That’s a solid incentive to check it out sooner rather than later.
What this opening really does is bring a fresh energy to one of Naples’ most iconic areas without losing what people already love about it. It’s not trying to reinvent Naples. It’s enhancing it. And that’s why I think it’s going to become a favorite pretty quickly, both for visitors and for those of us who already appreciate everything this city has to offer.
If you’ve been looking for an excuse to plan a Naples getaway, this might just be it.
