We color our hair for many reasons. We may want to cover those pesky gray hairs or maybe we like to add life to our drab natural color, or some of us like to spice it up and change the color depending on our mood. Whatever the case, we all want the same end result…… we want our color to last! I’ve been in the beauty industry for many years and I’m sure you heard me say product, product, product!! Using the correct product will make all the difference in the world. After all, you wouldn’t stick your head in a clothes dryer to try to dry it, right? When I was asked by Conde Nast to try the new Nexxus Color Assure Pre-Wash Primer and the rest of the Color Assure System, I was more than happy to check it out.

When your hair has been processed with color, it’s been through a stressful time. It needs loving care and unless you don’t mind if your color fades quick, you’ll want product(s) that helps your hair look freshly colored weeks after you’ve had it done.

What really happens when I color my hair?

When your hair is colored, the color is deposited into the hairs cuticle. If you’re not sure what your hair’s cuticle is, think of a fish. The scales on a fish resemble your hair’s cuticle. The cuticle is opened (think scales lifted) and color is deposited. The cuticle is then closed (scales lay flat) locking in the color.

Most likely your stylist advised you not to wash your hair for a specific amount of time (maybe 24-48 hours). Stylists advise this because during this time your cuticle totally closes and the color finishes oxidizing.

Stop My Color From Fading!

There are many natural elements that will fade your color. The sun may be beautiful but it isn’t a friend to color in our hair. Water, yes water can also fade your color by literally washing it out and down the drain. The new Nexxus Color Assure Pre-Wash Primer is a pre-treatment to shield hair in the shower. It helps to repel water, so color stays longer and more vibrant. The Pre-Wash Primer is sulfate-free and infused with a blend of clear oils, including almond, coconut and argan oil.

• Almond oil is known to lock in moisture, nourish hair and reduce breakage

• Coconut oil is known to provide softness and elasticity

• Argan oil is known to improve shine and vibrancy

• White Orchid Extract is known to provide moisture and works to seal and protect hair by repelling water** and keep it from entering the core.

How To Use Pre-Wash Primer

Simply apply 1-2 drops into your palm, and smooth it onto hair before you shampoo. Add more if necessary for thicker hair or longer lengths.  Begin and focus on the tips and massage up towards the roots.   Hair should feel soft and silky, not saturated, with optimal amount of product applied. Infused with white orchid extract, this revolutionary formula keeps color vibrant 2X longer

Don’t stop there…. Product, product, product

I can not stress enough about using the right product(s). You’ve applied a shield to your hair now you need to use the correct shampoo and conditioner. The Nexxus Color Assure System will keep your color vibrant and keep your hair healthy.

Pre-Wash Primer, Shampoo, Conditioner, and Glossing Tonic

Try the new Nexxus Color Assure Pre-Wash Primer as part of the Color Assure System for 2x* longer color protection and vibrancy.

For more information on Pre-Wash Primer:
Nexxus website: http://www.nexxus.com/
Nexxus on Twitter: @nexxushair

 

**disclosure** This article is part of the #colorassure campaign, product and/or compensation was given but I know hair and the opinions are mine and true. I wouldn’t stare you wrong!