A Diamond Is Forever

Before 1947 diamonds were not on every girl’s mind, in fact an engagement ring wasn’t heard of. In 1947 Frances Gerety, a copywriter at the advertising agency N.W. Ayer who was hired by De Beers, came up with the slogan “A Diamond Is Forever”. These gems were plentiful so De Beers would only release a small amount to keep the diamonds selling. In less than a year, “A Diamond is Forever” became the official slogan of De Beers.

The 50’s proved to be glitz and glamour and De Beers showered Hollywood stars with diamonds to dazzle their fans. Once Hollywood icon and sex symbol Marilyn Monroe sang “Diamonds are a girl’s best friend” in Gentlemen Prefer Blondes, the appeal for diamonds  for women was secured. By the end of the 50’s, De Beers marketing campaign had successfully penetrated the public to consider a diamond engagement ring a tradition in becoming engaged.

Holidays are sneaking up on us with a blink of an eye. It’s sometime difficult for the men to know what to get his leading lady. If we take a look at history, we know you can’t go wrong with a diamond. Today it’s not a marketing campaign to women, it’s a romantic piece that says I love you. It’s Endless Brillance says we have an Unstoppable Love and it is Ever Us!

Personally I have loved diamonds since I was a little girl, after all, it is my birthstone! I thought I was the luckiest girl in the world to be born in April.

This year I decided to share with you my holiday wish list from Zales many popular collections! First let’s say I love it all and each piece can tell me a story. The following are my favorites and I was pleasantly surprised at the price points.

I am in-love with the Unstoppable Love Collection. The following pieces made the top of my list!

This is my favorite Piece! The Diamond Snowflake Pendant, on sale for $359.99

About Zales

With more than 90 years as a leading brand name in jewelry, Zales offers a broad selection of classic and contemporary designs and the perfect piece for any sense of style. From brand-name watches to exclusive, custom-designed collections, Zales has more selection than almost any other jeweler, including diamonds, watches, cultured pearls, gemstones, gold, silver and platinum. You’ll also find personalized jewelry and men’s styles in titanium and stainless steel.

With more than 90 years as a leading brand name in jewelry, Zales offers a broad selection of classic and contemporary designs and the perfect piece for any sense of style. So what’s new this holiday? Here are just a few of the many popular collections to help you update your wish-list or to inspire you if you’re looking to wow a very luck special someone.

• Endless Brilliance: The Endless Brilliance collection at Zales includes a selection of diamond rings, pendants and earrings that deliver more diamonds and even more sparkle.
• Unstoppable Love: This innovative collection is highlighted by shimmering diamonds and gemstones in a unique movable setting.
• Ever Us: The Ever Us collection features a two-stone diamond ring that celebrates the idea that being in love is a wonderful thing, but being in love with your best friend is everything. One diamond represents your true love and the other reflects a best friend. This is one gift that is as meaningful as it is beautiful.

Check out Zales.com for even more amazing pieces to give or receive this holiday season.

Connect With Zales
· Facebook
· Twitter
· Pinterest
· Instagram
· Website

 

Disclaimer: Compensation was provided by Zales via MomTrends. The opinions expressed herein are those of the author and are not indicative of the opinions of Zales or Momtrends.