Adriana Marie Brings Wow Factor to New York Fashion Week

NEW YORK, NY (September 8th, 2014) – Adriana Marie, designer and founder of AMco welcomed over 200 guests at the New York Fashion Week pop up store Monday, September 8th through Wednesday, September 10th, 2014 in SOHO. Sponsors included Stoli, UBER, Social Lifestyle Magazine and The Brand Connection.

The fashion pop up store opened Monday at 10am with Adriana Marie showcasing the inspiring, motivating, and empowering AMco collection. Other designers such as Irene Karandrikas owner of Irini, jewelry for every occasion brought trendy and sophisticated pieces to showcase and allow all guests to experience the quality and beauty of wearing her handmade masterpieces.  Lani Lachica, designer and founder of Ella Danla handbags mingled with guests sharing the beauty and elegance of her luxury handbags.

The pop up store was transformed into a quaint boutique adorned with products to give guests the true meaning of New York Fashion Week. Guest, which included TV, print and radio media, as well as digital media and the public were greeted and introduced to each designer having the opportunity to get to know the creator as well as the brand. Stoli provided each guest with a refreshing Blueberry Lemonade and Moscow Mule as they made their way over to the red carpet to have a photo opp with Adriana Marie.

Notable attendees included Stevie Boi, Michael Antonio, Dwight Eubanks, Alisa Reyes, and NMKRT

About AMco

AMco is a vintage-inspired women’s fashion brand based in New York. Originally created by one women inspired for a love of super soft t-shirts and a positive lifestyle, the brand continues this tradition under the Creative Direction of founding partner Adriana Marie.  The brand was officially established in her upper east side apartment in 2009.

Known for its quality and comfort, AMco is notorious for the “wow” factor of how soft and cozy the apparel is. There is a great deal of pride and attention with the fabrics selected to ensure the legacy of our quality is continuously on par.  The messages on the tops are inspiring, motivating and empowering such as “your behaviors make your beliefs a reality” and “Love what you do”.  Sharing positive vibes and good karma will make the world a better place.

Aimed at creating a positive lifestyle, AMco collaborates with non profit organizations, artists, musicians and events in creating awareness for the DNA of the brand.  Most recently, we have set up a pop up shop to provide emerging designers and entrepreneurs a platform to showcase their designs and position themselves in front of new customers, press, media and buyers.

Today, AMco continues to participate in NY Fashion Week, LA Fashion Week, Fashion’s Night Out, pop up shops and sponsoring events.  You can find AMco’s one of a kind pieces in select boutiques but the largest selection can be found right here at adriana-marie.com.

About Irini

Irini pieces are for women of all ages who appreciate quality and the beauty of being a woman. She is driven, bold, classy and makes a statement without saying a word……

Each collection is designed and made in beautiful New York City using sterling silver and 18k gold in white, yellow, and rose. Diamonds are loved in white and black, pearls are also a favorite. Precious stones are combined in beautiful color combinations or designed to sit alone for a simple but bold look. Each piece is created to capture the true personality of its owner. Find more information here at http://www.irinidesign.com

About Ella Danla Handbags

Committed to quality and equality.

Ella Danla products are crafted from the highest quality materials. We have carefully searched for American companies that supply us with fine quality leathers, authentic gemstones, hardware, and custom-designed metal fittings that are made to last.   We know that producing a luxury handbag is not a fortuitous circumstance, but rather is akin to creating a delicious meal at a five-star restaurant.  It is the result of a careful selection of top-quality ingredients combined with skill and a love for the craft, while always keeping in mind the expectation of the consumer.  We aim to please.

These handbags are tailored to last a lifetime.  Our small production runs ensure that every aspect of the production of our bags is carefully monitored.  Carry your Ella Danla bag proudly. They are MADE IN AMERICA, always, by skilled workers who earn a fair living wage.

As a company we understand that the world could be a better place if we all helped each other. There are many people living close by, especially women and children, whose basic daily needs are not met. We are committed to helping them, and can do it with your help. Five percent of the cost of each limited edition, exotic skin, or gemstone handbag goes directly towards a non-profit organization that benefits women in need. Find more information here at http://www.elladanla.com