The collaboration of fashion powerhouse Christian Dior with top scooter brand Vespa will have many swooning, including me!
Meet the VESPA 946 CHRISTIAN DIOR!
When you think of Italy, what comes to mind? Most likely, beautiful landscapes, rich history, and mouth watering cuisine that is loved around the world. Italians live by the motto ”Dolce Far Niente,” translating into ”sweet doing nothing, sweet idleness.” They value their large meals with family, this is the time they spend together. They prefer smaller cars and scooters when traveling. You will find tradition, art and style into every part of its iconic culture.
The Vespa, Italy’s most famous cultural icon, meaning “wasp” in Italian, the motorcycle was named by Enrico Piaggio, who felt it resembled the insect because of its buzzing sound and narrow waist. Vespa was created because of war, the country’s roads were destroyed and couldn’t be traveled by cars.
Fast forward to today, Vespa is now a luxury. Tourists love to rent Vespa’s and travel through the country.
Vespa 946 Christian Dior is the birth of a new icon. When Dior joined forces with Vespa they created an exclusive scooter with a range of matching accessories to celebrate the spirit and art of living of the two houses.
Christian Dior
Founded in the same year 1946, the Italian brand and the Parisian couture house are linked by an unwavering desire to inspire a new, bright and creative vision of the world. Today, more than ever, the Dior and Vespa collaboration reinvents this spirit of freedom, movement and expression that drives them. Odyssey(s), style, dreams and Dolce Vita.
Out of this passionate dialogue, the Vespa 946 Christian Dior scooter comes to life, its monohull architecture and subtle graphic lines paying tribute to the heritage of the two houses. A symbol of refinement, this object of desire reflects their shared commitment to the excellence of savoir-faire and virtuoso art of detail.
A contemporary version of the iconic Vespa 946 – presented in 2012 in Milan and recognized for its elegant, streamlined curves and technological innovation – the new model was designed by Maria Grazia Chiuri, Creative Director of Dior women’s collections. The scooter is made in Italy, adhering to the exacting standards, commitment and precision of a couture atelier.
Echoing the design of the saddle, a top case patterned with the Dior Oblique motif – designed by Marc Bohan in 1967 – is specially designed to be fixed on the luggage rack, adding a distinctive allure. A helmet adorned with the same iconic motif rounds out the unique range.
Symbols of escape to new horizons, these limited-edition creations will launch in spring 2021 in Dior boutiques around the world and subsequently in a selection of Piaggio Group’s Motoplex stores (*).
You can own your Vespa 946 Christian Dior for $22,000.
The accessories, including the helmet and top case, will be available exclusively in Dior boutiques.
